Internet Addiction

Every social association that is not face-to-face is injurious to your health ― Nassim Nicholas Taleb

Internet Addiction

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Exploiting the Neuroscience of Internet Addiction

The leaders of Internet companies face an interesting, if also morally questionable, imperative: either they hijack neuroscience to gain market share and make large profits, or they let competitors do that and run away with the market.

In the Industrial Age, Thomas Edison famously said, "I find out what the world needs. Then I go ahead and try to invent." In the Internet Age, more and more companies live by the mantra "create an obsession, then exploit it." Gaming companies talk openly about creating a "compulsion loop," which works roughly as follows: the player plays the game; the player achieves the goal; the player is awarded new content; which…

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Last Updated : Friday, December 11, 2020