Noom

Honestly, it sounds kind of like a drag (who has time to read and take quizzes throughout the day?), but it could be the key to successful, sustained weight loss - Mallory Creveling

Noom

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What Is Noom—And Can It Help You Lose Weight?

Oh, to be a celebrity—fame, fortune, and the ability to have personal trainers and nutritionists on speed dial when you want to lose a few pounds.

For mere mortals, however, weight loss isn't quite so easy. (Actually, that's generous—losing weight is hard AF.)

That's where Noom comes into play—a fitness and weight-loss app touted as "Weight Watchers for Millennials." But uh, what does that even mean? And what makes Noom any different than any other weight-loss program or app out there?

Noom? That's kind of a weird name. What is it?

So, Noom claims to be the "last weight-loss program you'll ever need," according to its website. It’s like having…

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What Is the Noom Diet? A Nutritionist Explains How the App Can Help You Lose Weight

Using apps for accountability may be helpful for some people, though I can’t guarantee it will universally work for everyone — especially since achieving better health and weight loss is highly dependent on your personal taste and health goals.

We Tried It: Noom, the Weight Loss App Designed for Millennials

Noom’s interface is fairly simple: Every day, you’re presented with a list of tasks to complete, starting with logging your meals, weight, and exercise hours (it also automatically tracks your step count). Then, there are different blurbs about nutrition, fitness and even sleep that you’re prompted to read, often quizzed briefly after. Most importantly, the app asks you to rate your motivation on a scale of 1-5. And the tone is completely casual, breaking down scientific studies into a conversational soundbite.