Enhanced Waters

Water used to come in just one flavor: plain. But it wasn’t long before entrepreneurs saw an opportunity for H2O 2.0 - Alice Park

Enhanced Waters

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The Pros and Cons of “Enhanced” Waters

The next time you’re feeling parched, today’s stores offer far more than just plain old water to quench your thirst. The number of “enhanced” waters out there — from vitamin waters to energy drinks to protein waters — continue to grow, and each one promises new and improved health benefits over traditional tap water. But does the hype stand up to scrutiny?

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 The Pros and Cons of “Enhanced” Waters

The next time you’re feeling parched, today’s stores offer far more than just plain old water to quench your thirst. The number of “enhanced” waters out there — from vitamin waters to energy drinks to protein waters — continue to grow, and each one promises new and improved health benefits over traditional tap water. But does the hype stand up to scrutiny?

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