Cold Pressed
It's better to eat your fruits and veggies than juice them - Lydia Bazzano
image by: Mike Mozart
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Cold-pressed juices are a waste of money. The (lack of) science behind them says so.
Every day, I walk by a cold-pressed juice shop. It serves $12 bottles like the ones you describe out of backlit refrigerators that look like they belong in outer space. I'm always tempted to buy one, but have also wondered whether this "healthy convenience in a bottle" is really all that special.
First, let's clear up why cold-pressing advocates say these juices are better. If you've ever made fresh juice at home, you've probably used a centrifugal blender of some kind, squeezing the produce through fast-spinning blades, shredding out the juice, removing pulp, and generating some heat in the process.
According to the cold-press fans, that gentle heating degrades the juice's…
Resources
The Dirty Truth About Cold-Pressed Juice
The real cost of the juicing fad? Food waste. Tons of it.
Cold-Pressed Juice: Hipster Hype or Health Hero?
This trend has caught the attention of health-conscious people looking to get their fruits and greens in a quick, drinkable form. Bottles can be found anywhere from specialty juice shops to chain grocery stores. But why are we infatuated with liquefying our fruits and veggies? Are the health benefits worth the hype? Let’s take a closer look.
Cold-Pressed Juice: Is It Healthier Or Hype?
Obviously, it's entirely up to you if you want to fork out an extra few bucks for cold-pressed juice. It might improve some nutrient levels, but how much, nobody can yet say. If vegetable content is something you look for, then cold-pressed juice might be the way to go.
From Hedge Fund to Health Food
He acknowledges that vegan food can be a tough sell. “We’re still trying to figure out: What is the thing we’re trying to tell people, and how do you say it in a way that is fun and experiential and not judgmental?” he says. “The problem is the word ‘healthy’ is not usually a synonym with good taste.”
Nobody Can Prove That Cold-Pressed Juice Is Better for You
But a cold-press (or "masticating") juicer crushes and squeezes, sidestepping the nutrient-killing extra oxygen and heat. Seems legit, right? But those claims don't hold water (or juice). The nutrients that go into your juice are not necessarily nutrients that stay there. And they're not necessarily the nutrients that your body is going to absorb, either.
The Cold-Pressed Truth: What Juice Drinkers Need to Know
The bottom line: If you’re squeezing juice into your diet — whether for a cleanse or for a fortified snack — make sure you’re shelling out cash for a product you know is consistent with your quality standards.
The Dirty Truth About Cold-Pressed Juice
I was a cold-press virgin until the moment a pretty girl in an apron handed me a tall glass of green liquid. The intensity of the flavors—kale, cucumber, and ginger—was a revelation. But then I caught sight of the stuff she cavalierly tipped from her juicing machine into a garbage bag: roughly three pounds of edible food. I haven’t touched a cold-pressed beverage since.
The True Cost of Fresh-Pressed Juice
Juicing has emerged as one of the trendiest ways to show off your commitment to health and wellness. It’s also shockingly expensive. But why?
What You Need To Know About Cold-Pressed Juice (And Why You Should Go Green)
Do you have a juicer gathering dust in your cabinet? Are you confused about the green bottles you see in the hands of starlets and yogis? Have you noticed the cold case in your grocery store being taken over by a rainbow of cold-pressed juices? You’re not alone! We break down the “what’s what” in the world of juice and explain why green juice is not your mama’s OJ.
Why Your Cold-Pressed Juice Is So Expensive
So why does it cost so much? One reason is the amount of produce squeezed into one bottle. BluePrint's Green juice, for example, boasts six pounds of produce for every 16-ounce bottle. Starbucks' Evolution juice contains one to two pounds of fresh fruits and vegetables in their 15.2-ounce bottles, and LA-based Neighborhood Press contains three to six pounds per 16-ounce bottle. That's a lot of produce.
Cold-pressed juices are a waste of money. The (lack of) science behind them says so.
These drinks are marketed as being extra raw, fresh, and nutritionally superior. Some companies even go so far as to suggest that their products remove toxins (a bunk concept; see here), stave off cancer, and help with weight loss. The claims are appealing enough to have helped spawn a trend, attracting celebrity endorsements and giving rise to cold-pressed juice stands in yoga studios, markets, and even Starbucks stores across the country. But the truth is there's no sound evidence to support all these claims of superiority.
6 Benefits Of Cold Pressed Juice
Whether you are a do-it-yourselfer OR prefer to buy your fresh juice at a healthy cafe, incorporating a raw cold pressed juice into your daily diet will not only be refreshingly tasty, but also SUPER simple.
Organic Avenue
Organic Avenue is the only organic plant-based grab-and-go brand in the U.S., providing fresh breakfast, lunch and light dinner entrees and cold-pressed juices that make healthy eating easily accessible and delicious.
Daily Greens
We want to get a delicious dose of green goodness into every body - every day.
Forager Project
Forager Project makes organic, plant-based, delicious food and beverages that are better for you and the planet.
Juice Press
Juice Press is on a mission to create the most trusted nutrition and wellness brand on the planet. Founded in 2010 with the vision of bringing a healthier, more transparent lifestyle platform to the market, we offer an expansive USDA organic product line as well as a variety of lifestyle resources. is on a mission to create the most trusted nutrition and wellness brand on the planet. Founded in 2010 with the vision of bringing a healthier, more transparent lifestyle platform to the market, we offer an expansive USDA organic product line as well as a variety of lifestyle resources.
Pressed Juicery
Our founders created Pressed Juicery with one goal in mind, to bring delicious, premium, and nutritious juice to everyone. They did it by doing things that many health and wellness companies often forget...
Purifyne Cleanse
London based, Purifyne Cleanse is the leading provider of certified organic cold-pressed juices, juice cleanse plans, smoothies and boosters. Providing the largest variety of certified organic, cold-pressed juices in the U.K, our Juice Cleanse Plans are designed to detoxify and cleanse the body.
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