Healthcare Administration & Management

Management is doing things right; leadership is doing the right things - Peter F. Drucker

Healthcare Administration & Management

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Who is the Healthcare Consumer?

Hospitals are discovering it’s not enough to deliver quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient experience before their physician referral. Hospitals need to communicate their competitive position and deliver the expected patient experience to connect with younger generations.

This is a new expectation for healthcare marketers, but for the majority of retail brands it has always been this way. More and more, patients are shopping around for care, the same way they do for other consumer services. Patients are actively researching their clinical…

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Last Updated : Friday, June 12, 2020