Avocado Oil

Of course, you’re welcome to guarantee your personal avo-purity by eating it right from the rind - Jessica Fu

Avocado Oil
Avocado Oil

image by: Kettle Brand

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Is Avocado Oil Good For You? The Science and History Behind the Hype

The marketing for avocado oil makes it tempting to believe that it’s a miracle food. High in unsaturated fats, rich in antioxidants, and what seems like an unbeatable smoke point — it’s got to be good for you, right? Rising in popularity right beside avocado toast, it’s hard to believe that edible avocado oil was nothing more than an idea a mere 30 years ago.

Exploding in popularity doesn’t come without its consequences, though, especially when it comes to the environmental impact of keeping up with the appetite of a generation of avocado lovers. It turns out that you may want to think twice about paying a premium for the “green gold” in the name of health and sustainability.

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 Is Avocado Oil Good For You? The Science and History Behind the Hype

While on the surface, avocado oil appears to be a decent nutritional alternative to other vegetable oils high in unfavorable fatty acids, it runs a high risk of being diluted with cheap vegetable oils due to surging demand and lack of regulation. While avocado companies will tempt you with high smoke point promises, unrefined and cold-pressed avocado oil with the most nutritional benefit does not deliver this.

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