The name's resemblance to “levitate”, however, is also a powerful reminder of the drug's primary function - The Economist


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Levitra, a Rival With Ribald Ads, Gains on Viagra

The secret of Levitra's extraordinary success is an unapologetic push for recreational use.

Janice Lipsky, a spokeswoman for Pfizer, which makes Viagra, said that Levitra had benefited from ''false claims and public relations in which they inaccurately state that Levitra works faster and is better, neither of which is true.''

GlaxoSmithKline and Bayer, the co-marketers of Levitra, boldly admit that they are focusing on men who may have successful sexual relationships but who simply want to improve the quality or duration of their erections.

Federal drug regulators only started allowing widespread consumer drug advertising in 1997, and for years the drug industry…

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Last Updated : Saturday, December 11, 2021