When outdoor athletes launched the first energy bars more than 30 years ago, no one could have predicted it would revolutionize the way Americans eat. A look inside the hottest—and strangest—category in natural foods.
The words "protein bar" may not always conjure up the most mouth-watering, delectable images, unless you find Silly Putty, chalk, or sawdust to be tasty. But at least, protein bars are healthy, right? Not necessarily.
As life and work have become faster-paced, we require more energy during the day to increase our pleasure and productively. While older generations rely on coffee or 5-Hour-Energy for a caffeine boost, millennials seek something that's more nutritious and tasty.
Just in case you're still operating under the delusion that you can eat—and only eat—your way to health, take this as a gentle reminder that you're dead wrong. "Fitness" food might actually make you fatter.
Energy bars are a convenient source of nutrition and come in a wide variety of flavors to satisfy different palates. They are often fortified with vitamins and minerals, which can help fill nutritional gaps.
But, like many foods in a specific category, not all energy bars are created equal.
In its October/November issue, Running Times has a piece by distance running great Bill Rodgers. Among the most compelling of his reflections are the details on his diet while training for the 1976 New York City Marathon...
He was working at a bike seat factory in Berkeley. And on the weekends, he would take these really long bike rides through the Bay Area. And on one of those weekends, he and a friend took a bunch of energy bars with them - the ones that were available at the time. And over the course of the ride, Gary goes through about five of these bars... And I looked at the sixth one, and I just said, no way. I can't do one more. I would rather starve than eat another one of these. And I turn to my friend, Jay (ph), and I said, you know what? I can make a better energy bar than that.
The bar market is thriving amid hectic lifestyles, but read the ingredients list before substituting a meal.
We automatically think muesli bars, protein bars, or fruit and nut bars are a healthy choice, but unfortunately, most snack bars are not. In fact, some are just as sugary as chocolate bars, and can be as energy dense as lunch.
So, which snacks bars are actually healthy? And how do we know what's good and what's not?
You choose an energy bar over a chocolate bar. You opt for granola instead of Lucky Charms. Surely those are the healthier, more virtuous options, right? Except when they're not.
In many cases, the foods that are marketed as "healthy" don't actually live up to the hype.
Energy bars and their like are straining to meet nutritional needs that meals should fill.
Protein is the secret ingredient that gets shoppers to pay up; Some make steak look cheap.
While snack bars can be a convenient means of snacking, they’re far from the most nutritious! Whether due to high sugar content, artificial ingredients or lack of nutritional value, these are not ideal if you’re looking to improve both your health and your weight situation.
KIND Snacks, the company behind fruit, nut and grain bars (tag line: “ingredients you can see & pronounce”) have been asked by the Food and Drug Administration to strip any mention of the term “healthy” from its packaging and website, as well as the “+” symbol.
Clif, Kind, and Health Warrior bars are everywhere. But do they cause more problems than they solve?
Are you unwrapping a convenient, nutrient-packed snack, or candy in disguise?
With so many protein and energy snacks for post or pre workout snacks, it is difficult to determine which ones are actually "healthy" and which are simply chocolate bar substitutes.
Remember the good old days when your choice in energy bars was between Clif and Powerbar? Yeah, well, those days are gone. But which shiny packages are actually good for you and made from real-food ingredients—and don't taste like month-old, dried grossness?
Health Warrior aims to champion all Health Warriors, no matter where you are on your health journey. Our mission is to fuel the world’s health momentum with delicious, seed-forward foods, as seeds are our #1 ingredient.
Made with organic green tea to provide long-lasting energy without the coffee shakes.
Attune is the powerhouse probiotic bar that tastes absolutely amazing. And it helps you feel amazing. That means a digestive system that works like it should. And an immune system that puts up a good defense. Get Alive Inside'' with just one Attune bar every day.
Discover energy you need and a taste you'll love.
We at BumbleBar take much pride in making delicious, certified-organic,gluten-free snacks.
Wondering where to find CLIF products? Search your own neighborhood from the comfort of our website.
After trying dozens of bars and supplements, Casey Child decided to create his own protein bar using only the best-tasting, best-for-you ingredients available.
High carbohydrate energy bar, chocolate coated and 92% fat free. SportsBars are real food made from GMO free fruit & grains.
Honey Stinger's energy and protein bars, waffles, gels and chews are all-natural foods designed for athletes and great for anyone looking for a healthy snack.
There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND, we believe you deserve both–we call it our brAND philosophy. That’s why you’ll find all of our snacks are pretty much the nirvana of healthful tastiness.
The Original Fruit and Nut Food Bar.
We travel the world to find the finest, most wholesome ingredients to handcraft ORGANIC FOOD BARS. All of our ingredients are certified organic, kosher and purchased as fresh as possible.
PowerBar products are developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices.
At PROBAR we're all about delicious, organic, unprocessed foods! Food from nature is better than food from the lab-it tastes better, it looks better, and it's sustainable. So, the next time you need a delicious meal, grab a PROBAR and enjoy the goodness of 15 whole foods.
Raw, living foods are clean, and have higher nutrient content than cooked food. Processed foods such as protein isolates and grain based fillers are acidic and cause fermentation in the body. Raw Organic foods are closest to their natural state, bringing us closer to healing ourselves and the global ecology.
Designed to fuel the world’s most elite warrior-athletes, SOLDIER FUEL energy bars “pack a wallop of balanced nutrition and taste good too” (Popular Science magazine). The Soldier Fuel bar beat Balance Bar, Snickers Marathon, and PowerBar Triple Threat in a taste test conducted by the Washington Post.
Sport Beans jelly beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes and vitamins. Each 100-calorie packet includes consumer information and tips.
That’s It.TM bars grew from the idea that nature knows best. We agree. We believe that adding a bunch of extra stuff to natural fruit only takes away from the purity and balance that nature intended.
Ingredient lists have never been this simple and this clean until now. We use only natural, non-GMO fruit and nothing else.
Protein helps fuel a full, energetic life. And good nutrition should always be delicious. That’s why thinkThin® Protein Bars are packed with protein, come in a variety of decadent flavors, and are gluten free.
It’s simple: for every bar you buy, we give a packet of life-saving food to a child in need. we eat together. Our bars are made with all natural, non-GMO, ethically sourced ingredients from the best farms around. We’re talking about wild blueberries from Maine, roasted pistachios from California, and clover honey from Wisconsin. Tasty, balanced, and made with care right here in America.
You choose the ingredients. You name the bar. You enjoy it.
In short, a nutrition bar that moves forward to the basics. A bar that everyone–nutritionists, healthcare professionals, parents and kids–would actually love to eat, even before thinking about nutrition. But it would have that, too, right from nutritionists.