Energy Bars

Don’t ever feel that you have to rely on energy bars to meet your calorie and nutritional needs - Becky Hand

Energy Bars

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The “healthy” snack bar boom, explained

If you ever find yourself hopelessly lost at a Whole Foods, you’ve probably wandered the aisles and seen a dizzying array of ready-to-eat snack bars: Pro Bars, Clif Bars, Rx Bars, Luna Bars, Bobo’s Oat Bars. And the bar phenomenon is not limited to your local upscale organic food chain: According to a recent Outside Magazine piece, the market has absolutely exploded in recent years, with mainstays like Kind and Clif competing with upstart brands like Larabar and Zing to rake in an estimated $5 billion globally.

A casual observer of the bar market may conclude that these brands seem pretty interchangeable. But snack bar brands range widely in terms of ingredients and their target consumers:…

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Last Updated : Saturday, August 29, 2020