Oat Milk

I would prefer that oat milk become as commonplace as nonfat or whole milk, where people think of it as a third option. Because that’s what sustainability is about: eventually making it a part of the fabric of our lives. I don’t care much about the cool factor. Even saying ‘oat milk’ doesn’t sound cool - Josey Markiewicz

Oat Milk

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Oatly and the quest for the perfect alt-milk

It is at coffee shops — independent, third-wave, the good ones. It is in the grocery aisle. It is in the newspaper, on the internet, in Rep. Alexandria Ocasio-Cortez’s grocery cart. It is oat milk. It is everywhere.

The New York Times has documented “The Humble Ascent of Oat Milk,” illustrated with a very graphic GIF. “How Oat Milk Conquered America,” explained Elemental. “The Non-Dairy Milk You’re About to See Everywhere” promised Food & Wine. So it is official: The oats are happening.

One brand is responsible for this golden age of oats: Oatly, a Swedish company based in Malmo that has, for the past 25 years, been trying to make oats happen. The brand launched in the US in…

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Last Updated : Thursday, March 18, 2021