The Doctor of the Future will give no medicine but will interest [teach] his patients in the care of the human frame, in diet, and in the cause and prevention of disease - Thomas Edison
Once in private practice, DOs face many of the same challenges as their counterparts, MDs.
Most people still are unaware and have no idea what osteopathic medicine can offer for chronic conditions as well as for joint and muscle problems. "Because of this, the physician’s practice-building efforts must rely heavily on community education. Below are three marketing strategies that will help the osteopath gain greater community exposure and trust through effective education.
Website and Internet Presence – It is absolutely crucial that osteopaths have a very strong website that serves as both an information portal and as a marketing tool that clearly conveys the…