Eyewear

One eye sees, the other feels - Paul Klee

Eyewear

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HWN Suggests

Why Small Print Makes Us See Red

Here is a clear plea, written in legible 12-point type, from middle-aged women to package designers. Increase the size of the print on your products because our eyesight is weaker, our patience is shorter, and our brand loyalty is volatile. Give us big type or skip the hype because we're not buying it anymore.

There are more than 40 million middle-aged women in the United States, and we're irritated. Our buying power is estimated at $3 trillion dollars. That's trillion with a T. We don't care if you promise better, shinier, smoother, and more luxurious hair, we just want to decipher between shampoo and rinse without wearing eyeglasses in the shower.

I appreciate the elegant…

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Resources

 Why Small Print Makes Us See Red

Here is a clear plea, written in legible 12-point type, from middle-aged women to package designers. Increase the size of the print on your products because our eyesight is weaker, our patience is shorter, and our brand loyalty is volatile. Give us big type or skip the hype because we're not buying it anymore.

Optical News Daily

Our website is dedicated to delivering ECP's the latest news and information from around the optical industry.

Spectr

“Spectr – International Eyewear Fashion Magazine” is our homage to the glasses – a magazine for connaisseurs, industry insiders, opticians and sunglasses stores. We’re presenting the exciting world of glasses and sunglasses in all its beautiful details.

Vision Monday

Established in 1987, VisionMonday provides valuable insights into how successful retailers and practitioners build their businesses and stay profitable. Vision Monday is the ophthalmic industry's leading source of news and news analysis.

All About Vision

This website was launched in January 2000 to provide consumers with an independent source of trustworthy information on eye health and vision correction options. Many eye care products and services are available to improve your vision and eye health. However, each is effective only when used properly and in the right circumstances. Please make decisions about your eyes and vision in consultation with an eye care professional (optometrist, ophthalmologist, optician, etc.) who can provide guidance based on their experience and knowledge of your individual needs.

Bausch & Lomb

A lifetime of healthy vision-don’t take it for granted. Learn more about how your eye works and how vision can change as you age.

Eyedolatry

When I started Eyedolatry in 2011, I had just graduated from the Southern College of Optometry a few days prior. Like most new graduates, I wanted a place where I could read advice for my personal growth in the newest trends in patient care, contact lens fitting, and practice management. But in writing my posts, I realized that my true passion was bringing optometry to everyone. So if you ever wondered what that little growth on your eyelid was, or wanted someone to explain glaucoma in words you could understand, consider Eyedolatry your place for patient-friendly education.

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