Care shouldn't start in the emergency room - James Douglas


image by: Asian Society for Emergency Medicine

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Death by Patient Satisfaction in the ER

The new Holy Grail of business, Customer Satisfaction — CSAT to her close friends — is a measure of how products and services supplied by a company meet customer expectations. In a marketplace where businesses compete for customers, CSAT is a key element of strategy.



Satisfied customers buy. They come back and buy more. They tell their friends, who’ll buy too. If satisfied, they’ll return and buy more. That’s gold for the bottom line. Hail the almighty dollar!

I’m an ER doc.

My customers are my patients. Since American healthcare is a business with its own shaky bottom line, though it looks like a bottomless pit,…

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Last Updated : Wednesday, July 3, 2019