Fast Food

The problem with living in a fast-food nation is that we expect food to be cheap - Alice Waters

Fast Food
Fast Food

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New Fast Food Chains Can Improve Businesses as Usual

It’s only natural that the boom of new healthy and sustainable fast-food chains would provoke an eye roll. Marketers always jump on the latest fad: whether it’s Häagen-Dazs’s Five, a line of ice creams with only five ingredients (never mind that Häagen-Dazs vanilla has always had just five ingredients) — or McDonald’s 2003 promise to reduce the use of antibiotics fed to cattle, never fulfilled. So it’s easy to dismiss new initiatives as greenwashing.

But the new crop of healthy fast-food start-ups — Sweetgreen, LYFE Kitchen, Tender Greens and Native Foods — are not companies trying to dress themselves according to the latest fad. They are chasing…

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 New Fast Food Chains Can Improve Businesses as Usual

...the new crop of healthy fast-food start-ups — Sweetgreen, LYFE Kitchen, Tender Greens and Native Foods — are not companies trying to dress themselves according to the latest fad. They are chasing a multibillion dollar market of well-off moms and Millennials who are demanding healthy and sustainable food that’s also convenient.

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